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Pay Per Click (PPC) Management in Essex

At IRC Direct Website Services we are specialists on the Google Adwords platform and run many different campaigns for a wide variety of clients within different business sectors.

 We optimise your campaign using the latest tricks and techniques so that your budget is used as effective as possible and draws in the audience that will work best for you.

Whether you are looking to run a campaign in the local area, a combination of counties, nationwide or even internationally, we can spearhead your campaign so that your budget is used effectively and to gain maximum conversions from your visitors.

You may have used Adwords yourself.  Perhaps you found it was “eating” your budget and you saw minimal to no results from it?  Do not be put off from Adwords if this has happened to you.  This is probably due to a lack of keyword research, visitor behaviour, campaign structuring, optimisation and remarketing techniques.

We manage the online presence of many different companies on a daily basis.  If you are serious about capitalizing on visitors looking for a business like you, just give our team a call today to get started.  We can have your campaign online within as little as 24 hours.

What is PPC Marketing?


PPC stands for “Pay per click”.  The most effective platform for PPC marketing is Google Adwords.

When you perform a search for something on Google you often see adverts on the top of the page (often referred to as the champagne area) and the right side of the page.  These adverts are run through a system called Google Adwords.

An advertiser would sign-up with Google Adwords and create an advert.  The advert is then shown for a variety of “key phrases” that the advertiser has chosen.  For each time a user types the search and clicks the advertisers advert (and goes through to their website) the advertiser is charged a fee.

The cost per click (CPC) varies dependent on the competitiveness of a specific keyphrase.  Other factors that affect CPC include the quality score of a keyphrase, the maximum CPC an advertiser is willing to pay and also the quality of the landing page the prospective visitor is to land on.

PPC Marketing has proven exceptionally effective for business as it offers them an opportunity to get “in the faces” of their audience and effectively market their product or service to a niche audience that have the best chance of conversion.

Although the Adwords system can be used by anyone, to get the most out of an Adwords campaign it is advised to use a company like ourselves to manage your campaign.


Why use our PPC management services?

Our PPC management is not only affordable, but ensures that you do not waste your advertising budget.

We run many different campaigns for a wide-variety of businesses in different business sectors on a daily basis.

We have the experience and expertise to activate some of the in-depth features of Google Adwords to really optimise and make the best out of your Google Adwords campaign.

By optimising your campaign you will not only make the most of your budget, but the visitors will be refined so that the visitors who land on your website are genuinely interested in your product or service, which increases the conversion rate of your visitors.


We can use Adwords remarketing tools and optimise them so that the visitors who have visited your website do not forget about you if they leave your website.  Using advanced remarketing tools we can run a display network campaign to digitally market those visitors for up to sixty days after they visit your website.  This way your adverts will follow them around the internet and hopefully encourage them to revisit your website to make a purchase or enquiry.

There are many optimisation techniques that we can employ to ensure we make the most of your budget.  For a free no-obligation quotation just give our team a call today on 01375 405935.


Want to request a free quote from us?

Not a problem at all.  Just give our team a call on 01375 405935 and we can find and analyse the best keyphrases for you to target.

We can use analytics data to provide estimated projections for a campaigns visitors and the costing for this.

We can also review your website to ensure that you have the best chance of converting prospective visitors.  

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IRC Direct Website Services
Thackeray Avenue
RM18 8HS

Telephone: 01375 40 59 35
Mobile: 07969 28 15 98


IRC Direct Website Services are a registered double-award winning business in England & Wales.
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